Establishes lifeguard recruitment campaign; appropriates $1 million.

New Jersey's Assembly Bill A3373 establishes a state-funded campaign to recruit more lifeguards, aiming to reduce drowning deaths. The Department of Health must develop a public awareness effort using social media, radio, TV, and printed materials - including an informational pamphlet about lifeguard requirements, training, and benefits - to be distributed at beaches, schools, sports facilities, and other public venues. The bill appropriates $1 million from the state general fund to cover campaign costs. It takes effect immediately upon enactment.