"HOPE Initiative Act;" requires establishment of public awareness campaign to educate citizens about dangers and causes of, and appropriate responses to, heroin and opioid addiction.

The "HOPE Initiative Act" (A3300) requires New Jersey's Division of Mental Health and Addiction Services to create a statewide public awareness campaign about heroin and opioid addiction. The campaign, called the "HOPE Initiative," will use all available media - including TV, social media, billboards, and even milk cartons - to share information on addiction pathways, warning signs, treatment options, naloxone use, and ways to safely dispose of prescription opioids. It mandates tailored messages for different groups: at-risk individuals and support networks like families, medical professionals, and employers, with culturally appropriate materials in multiple languages. The initiative must be evaluated annually through focus groups and household surveys, with annual reports to the Governor and Legislature on its effectiveness and needed improvements.