Requires disclosure of usual and customary price for merchandise offered in certain advertisements.

This New Jersey bill (A2418) requires businesses to disclose the standard single-item price for merchandise advertised in "Buy One, Get One Free" or similar offers. It directly affects retailers running these promotions by mandating clear price disclosure in advertisements. The key provision prohibits advertising discounted bundles without stating the usual price of one item, preventing artificial price inflation to make deals seem more appealing. Violations are considered unlawful under New Jersey's Consumer Fraud Act, with penalties up to $20,000 per offense.