Requires certain disclosures of intentionally deceptive audio or visual media.

New Jersey's A1604 requires creators of AI-generated or heavily altered audio/video content that misrepresents a living or deceased person to include clear disclosures when distributed online in the state. Specifically, such "advanced technological false personation records" must feature embedded watermarks (for video), verbal/written statements describing alterations (for audio-visual content), or written text (for pure video), to prevent deception about material activities. The law exempts artistic works (like parodies), minor edits to authentic recordings, and content created before the law's enactment. Violations could trigger civil penalties up to $20,000 per offense or criminal charges for intentional harm in cases involving election interference, violence, or fraud.