Establishes "County Tourism Incentive Grant Fund" within Department of Treasury to provide funding for grants to counties to support tourism advertising and promotion.

New Jersey's A137 bill establishes a "County Tourism Incentive Grant Fund" within the Department of the Treasury to fund tourism advertising and promotion for counties. The fund uses excess state hotel and motel occupancy fees (revenues above what was budgeted for the prior year) to provide annual grants starting in fiscal year 2022. To qualify, counties must apply by October 1, detail their advertising plans, and agree not to use grant funds to replace existing tourism budgets - repaying the full amount with interest if misused. Grant amounts are calculated based on each county's share of statewide hotel/motel occupancy fees.