relative to the effectiveness of tourism expenditures.

HB 1626 requires the New Hampshire Department of Business and Economic Affairs to measure and report the return on investment (ROI) for tourism promotional programs exceeding $10,000. The bill mandates that the department calculate ROI for these programs and explain the methodology used. This data must be included in the department’s annual report to the governor, legislature, and state officials, detailing program effectiveness. The bill does not provide new funding, with the department estimating annual costs of $350,000-$500,000 for the required research and analysis.