relative to the right of intercollegiate student-athletes to earn compensation through the use of their name, image, or likeness.

HB 312 would allow college student-athletes in the state to earn compensation for the use of their name, image, or likeness (NIL), such as through endorsements or personal branding deals. It directly affects student-athletes at public and private colleges within the state by removing current restrictions that prevent them from monetizing their personal brand. The key provision requires athletic departments and institutions to establish clear, transparent processes for student-athletes to secure and manage NIL agreements without penalty. This policy change aligns with similar laws in other states, aiming to provide athletes with direct financial opportunities tied to their public identity.