Provide labeling and advertising requirements for manufactured-protein food products

LB 658 requires manufacturers of plant-based, lab-grown, or insect-based meat alternatives (called "manufactured-protein food products") to clearly label products using meat-related terms (like "beef" or "chicken") with a prominent qualifying term (e.g., "plant-based" or "lab-grown") directly adjacent to the meat term. It also mandates that such products be stored separately from actual meat in retail settings, using distinct shelf tags to avoid consumer confusion. The Nebraska Department of Agriculture will enforce these labeling rules and investigate complaints about misleading advertising or misbranding. This bill directly affects food companies producing meat alternatives and retailers selling them, ensuring consumers can easily distinguish plant-based/insect-based products from traditional meat.