HB 470 Montana House · 2025 Regular Session

Generally revise laws related to trigger leads

HB 470 aimed to revise laws concerning mortgages and false advertising by prohibiting the use of "trigger leads." The bill sought to define what constitutes a trigger lead and categorize its use as a form of false and deceptive advertising, in part to prevent identity theft. It would have granted the Banking Commissioner authority to regulate these leads. This legislation directly affected mortgage lenders and advertisers by restricting certain marketing practices and aimed to protect consumers from potentially deceptive solicitations.
Bill status died 1 of 4 stages cleared
Introduction
Feb 2025
Committee Review
Floor Vote
Governor
Introduced Feb 12, 2025 Last action May 20, 2025
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What changed between versions

HB0470 Legal Review Note.pdf HB0470_1(1).pdf · 4 edits
MODERATE
The bill was reformatted from a legal review note into an official House Bill, adding a new definition for 'trigger leads' to prohibit their use in mortgage advertising. It also expanded existing definitions to clarify what constitutes administrative tasks versus loan origination, and introduced new categories for non-profit and third-party entities to exempt them from certain regulations.
Scope change
The bill's scope expanded to explicitly define 'trigger leads' and 'bona fide not-for-profit entities', thereby clarifying which entities are subject to advertising restrictions and which are exempt.
DEFINITION

Added a specific definition for 'trigger lead' to prohibit using consumer credit data to initiate unsolicited mortgage communications.

Added new definitions for 'bona fide not-for-profit entity' and 'bona fide third party' to create exemptions for charitable organizations and service providers.

Modified the definition of 'clerical or support duties' to include the analysis of information, broadening the scope of exempt administrative tasks.

REQUIREMENT

Added a new section prohibiting the use of trigger leads as a form of false or deceptive advertising in mortgage communications.

Floor votes

How they voted

No floor votes recorded yet.
Full legislative history

Actions timeline

Total actions
18
Key actions
0
Committee
1
Amendments
1
Feb 24, 2025
Amended
(H) Tabled in Committee - (H) Business and Labor
lower
Feb 13, 2025
Committee
(H) Referred to Committee - (H) Business and Labor
lower
Feb 12, 2025
Introduced
(H) Introduced
lower
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Terry Falk
Terry Falk
RRepublican
MT
10