Requires mobile application providers to allow customers to cancel their subscription service through the mobile application

HB 3333 requires mobile app providers in Missouri offering subscription services with automatic renewal to let customers cancel those subscriptions directly through the app. It mandates a clear, visible link or button for termination within the app itself, directly affecting app developers using auto-renewal models. Violations would be enforced under Missouri’s existing Merchandising Practices Act, with the Attorney General handling compliance and rulemaking. The bill focuses on giving consumers straightforward in-app cancellation options without changing broader subscription terms.