Creates provisions relating to artificial intelligence in mental health

HB 2318 prohibits any developer or deployer of artificial intelligence in Missouri from advertising or representing that their AI system acts as a mental health professional or provides therapy services. The bill defines artificial intelligence broadly to include systems that learn from data or mimic human cognition, while clarifying that only licensed mental health professionals may offer such services. Violations are treated as consumer protection law violations under Missouri's Merchandising Practices Act, with the Attorney General enforcing the law and imposing civil penalties of $10,000 for first offenses and $20,000 for repeat violations. Individuals may report suspected violations to the Attorney General, who can pursue civil actions for damages, fines, or court-ordered remedies.