Repeals provisions relating to rebate coupons from manufacturers of intoxicating liquor

HB 964 repeals outdated rules about cash rebate coupons for liquor manufacturers and updates how nonalcoholic merchandise coupons can be offered. It removes restrictions on advertising cash rebates (like not listing the post-rebate price) and requires manufacturers to issue rebates directly to consumers, not through retailers. The bill also allows manufacturers to provide nonalcoholic merchandise coupons with no purchase requirement, available at stores, by mail, or via retailers’ registers, with clear ads stating "no purchase needed." This directly affects alcohol manufacturers (including beer and wine producers) by changing how they can promote rebates and free merchandise.