Mississippi Social Media Fraud Accountability and Consumer Protection Act; enact.

SB 2693 requires social media platforms operating in Mississippi that accept payment for advertising to implement specific fraud prevention measures. Platforms must verify advertiser identities, detect impersonation, use automated fraud detection systems, and allow users to report suspected fraud. They must investigate reports within 72 hours and remove verified fraudulent ads, while publishing quarterly reports on fraud reports, removal rates, and ad revenue. The law directly affects social media platforms with ad revenue in Mississippi, holding them liable for damages if they fail to meet these requirements or ignore credible fraud reports.