Consumer protection; revise private cause of action.

SB 2784 revises Mississippi's consumer protection law to make it easier for individuals to sue businesses. It removes the requirement that consumers first try an informal dispute program before filing a lawsuit, and instead requires plaintiffs to notify the Attorney General within 14 days of filing their case. The bill also allows the Attorney General to join private lawsuits and specifies that cases must be filed in the county where the plaintiff lives or where the business operates. This change directly affects Mississippi consumers who suffer losses from prohibited business practices, streamlining their path to court while adding a notice step for the state.