Mississippians' Right to Name, Likeness and Voice Act; enact.

Mississippi's SB 2220, the "Mississippians' Right to Name, Likeness and Voice Act," establishes that every resident (living or deceased) has a property right in their name, likeness, and voice. It requires explicit consent for commercial use of these elements, especially for digital replicas created via AI or digital technology (like voice clones or image simulations), and sets penalties: $50,000 per violation for unauthorized digital cloning services and $5,000 for other unauthorized uses. The law allows heirs to enforce these rights for 10 years after death but requires written consent from individuals aged 18+ (or court-approved for minors) for new commercial uses. This bill directly affects all Mississippi residents and businesses or entities using personal identity commercially, particularly in digital advertising or media.