Electronic automatic renewals and continuous service offers; require businesses to provide online link and other methods to cancel.

HB 875 would require businesses offering automatic renewals (such as streaming services, gym memberships, or subscription boxes) to clearly explain renewal terms before purchase, obtain explicit consent before charging, and provide an easy online cancellation method. Businesses must send advance notices for trials or price changes, include a prominent cancellation link or email option, and avoid obstructing cancellation with extra steps. This bill directly affects consumers in Mississippi who use subscription services and businesses selling those services. It aims to prevent surprise charges and make canceling subscriptions as simple as signing up. (Note: The bill died on the calendar in February 2025 and did not become law.)