Trade: consumer goods and services; use of certain algorithms and protected class data to set prices; prohibit. Amends sec. 3 of 1976 PA 331 (MCL 445.903) & adds sec. 3j.

Senate Bill 991 amends Michigan's Consumer Protection Act to prohibit businesses from using certain algorithms and protected class data to set prices. This law directly affects companies that sell goods or services by banning the practice of adjusting prices based on factors like race, age, or other personal characteristics. The bill adds a new section to the statute to explicitly make this pricing behavior unlawful, ensuring that consumers are not charged different amounts for the same items based on their personal data.