SB 759 Michigan Senate · 2025-2026 Regular Session

Consumer protection: privacy; Michigan consumer protection act; amend to include violation of kids code act as violation. Amends sec. 3 of 1976 PA 331 (MCL 445.903).

SB 759 amends Michigan's Consumer Protection Act to explicitly treat violations of the Kids Code Act (which protects children's online privacy) as violations of the main consumer protection law. This means companies that break rules about collecting or using children's data under the Kids Code Act would also face enforcement actions under the Consumer Protection Act. The key mechanism adds a new provision (section 3(dd)) to the Consumer Protection Act, linking Kids Code violations directly to existing consumer protection penalties. This bill primarily affects businesses operating in Michigan that handle children's personal information online, making compliance with both laws essential. The bill was introduced in December 2025 and referred to the Finance, Insurance, and Consumer Protection committee.
Bill status passed 3 of 5 stages cleared
Introduction
Dec 2025
Committee Review
Apr 2026
Senate Passage
Apr 2026
House Passage
Governor
Introduced Dec 17, 2025 Last action Apr 29, 2026
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What changed between versions

Senate Introduced Bill As Passed by the Senate · 46 edits · Apr 29, 2026
MAJOR
This bill significantly expands the Michigan Consumer Protection Act by adding numerous new prohibited practices, including deceptive environmental claims, unauthorized Social Security number collection, and restrictions on displaying credit card expiration dates. It also clarifies rules regarding free goods, rebates, and the definition of 'new' goods to better protect consumers from various forms of fraud and misleading advertising.
Scope change
The bill broadens the scope of the Consumer Protection Act to cover a wider range of deceptive practices, specifically targeting environmental marketing, financial privacy, and specific sales tactics that were not explicitly prohibited in the previous version.
REQUIREMENT

Added new prohibitions against making false environmental claims (e.g., 'recyclable' or 'degradable') and requiring specific evidence to substantiate such claims.

Added restrictions on requiring consumers to disclose their Social Security numbers, limiting it to specific scenarios like credit applications or background checks.

Added a ban on receipts that display credit card expiration dates or more than the last four digits of the account number.

Added new definitions and prohibitions regarding the sale of 'new' goods, ensuring they are not deteriorated, altered, or reconditioned.

Added specific rules to prevent bait-and-switch advertising and ensure that free goods or rebates are not contingent on future events.

Added new provisions prohibiting the use of coercion, duress, or taking advantage of a consumer's disability or illiteracy during a transaction.

Added specific protections against false representations regarding the authority of sales agents and the legal rights of consumers in a transaction.

Added a prohibition on requiring consumers to submit to a sales presentation to claim a prize unless specific written disclosures are provided.

Added a ban on home solicitation sales where a third party picks up payment during the consumer's cancellation period.

Added a prohibition on advertising live musical performances using false affiliations with recording groups.

Added a prohibition on charging prices that are grossly in excess of similar property or services.

Added a new provision prohibiting the failure to reveal material facts that could not reasonably be known by the consumer.

Added a prohibition on representing that a consumer will receive goods or services promptly if the merchant knows it will not happen.

Added a prohibition on representing that a consumer will receive goods or services free without clearly disclosing any conditions or prerequisites.

Added a prohibition on representing that a part, replacement, or repair service is needed when it is not.

Added a prohibition on making false or misleading statements about price reductions.

Added a prohibition on disparaging another's goods, services, business, or reputation with false or misleading representations.

Added a prohibition on advertising goods with the intent not to supply them unless quantity limitations are disclosed.

Added a prohibition on representing that goods or services have sponsorship or characteristics they do not have.

Added a prohibition on using deceptive designations of geographic origin.

Added a prohibition on causing confusion regarding the authority of a salesperson to negotiate final terms.

Added a prohibition on causing confusion regarding the legal rights, obligations, or remedies of a party to a transaction.

Added a prohibition on causing confusion regarding the terms or conditions of credit if credit is extended.

Added a prohibition on disclaiming implied warranties unless clearly and conspicuously disclosed.

Added a prohibition on entering into transactions where consumers waive legal rights without specific consent.

Added a prohibition on failing to restore payments promptly when a transaction is rescinded or canceled.

Added a prohibition on taking consumers to sign false acknowledgments of acceptance or delivery.

Added a prohibition on representing that a consumer will receive a rebate contingent on a future event.

Added a prohibition on taking advantage of a consumer's inability to protect their interests due to disability or illiteracy.

Added a prohibition on gross discrepancies between oral representations and written agreements.

Added a prohibition on charging prices grossly in excess of similar property or services.

Added a prohibition on causing coercion and duress through the time and nature of a sales presentation.

Added a prohibition on making false representations of fact material to the transaction.

Added a prohibition on failing to reveal facts material to the transaction in light of positive representations.

Added a prohibition on representing oneself as the manufacturer of a product in violation of environmental marketing guides.

Added a prohibition on representing a product as degradable without evidence of complete decomposition.

Added a prohibition on offering prizes that require a sales presentation to claim without specific written disclosures.

Added a prohibition on violating home solicitation sale laws regarding third-party payment pickup.

Added a prohibition on requiring Social Security number disclosure for non-credit transactions without specific exceptions.

Added a prohibition on displaying credit card expiration dates or account numbers on receipts.

Added a prohibition on violating the identity theft protection act.

Added a prohibition on advertising live musical performances with false affiliations.

Added a prohibition on violating the kids code act.

Added a prohibition on specific sections of the kids code act.

Added a provision allowing the attorney general to promulgate rules to implement the act, with limitations on creating new unfair trade practices.

Added an effective date provision stating the act does not take effect unless another specific bill is enacted into law.

Floor votes · Senate Apr 29, 2026

How they voted

2018
Passed
Total votes 38
Apr 29, 2026
D Democratic19
18 Yea 1 Nay
94% Yea
R Republican19
2 Yea 17 Nay
89% Nay
Vote distribution
All Yea All Nay Mixed No data
Full legislative history

Actions timeline

Total actions
15
Key actions
3
Committee
5
Apr 29, 2026
Committee
referred to Committee on Communications and Technology
lower
Apr 29, 2026
Introduced
received on 04/29/2026
lower
Apr 29, 2026
Upper · Passed
PASSED ROLL CALL # 65 YEAS 20 NAYS 17 EXCUSED 0 NOT VOTING 0
upper
Mar 25, 2026
Upper · Passed
REPORTED BY COMMITTEE OF THE WHOLE FAVORABLY WITHOUT AMENDMENT(S)
upper
Mar 25, 2026
Committee
REFERRED TO COMMITTEE OF THE WHOLE
upper
Mar 25, 2026
Upper · Passed
REPORTED FAVORABLY WITHOUT AMENDMENT 3/24/2026
upper
Feb 12, 2026
Introduced
INTRODUCED BY SENATOR ERIKA GEISS
upper
Dec 17, 2025
Committee
REFERRED TO COMMITTEE ON FINANCE, INSURANCE, AND CONSUMER PROTECTION
upper
Dec 17, 2025
Introduced
INTRODUCED BY SENATOR STEPHANIE CHANG
upper
1 primary · 2 co-sponsors

Sponsors