Gaming: other; regulation of advertisements and promotions for internet gaming; provide for. Amends 2019 PA 152 (MCL 432.301 - 432.322) by adding sec. 9a.

SB 713 regulates advertisements for internet gaming in Michigan by requiring all ads to be approved by the state board and comply with state law. It bans deceptive marketing, prohibits advertising to anyone under 21 (with strict proof that under 30% of an ad's audience is under 21), and mandates addiction disclaimers with a helpline number. Internet gaming operators face fines up to $5,000 for first violations and license revocation for repeat offenses. The bill directly affects online gaming companies and advertisers, while allowing municipalities to set reasonable sign restrictions that don’t conflict with the law.