SB 351 Michigan Senate · 2025-2026 Regular Session

Consumer protection: marketing and advertising; telephone solicitation act; create. Creates new act. TIE BAR WITH: SB 0352'25, SB 0353'25, SB 0354'25, SB 0355'25

SB 351 would create a new law governing telephone marketing calls and solicitations. It has been introduced by Senator Mary Cavanagh and referred to the Finance, Insurance, and Consumer Protection Committee. The bill's specific provisions (such as required disclosures, opt-out mechanisms, or enforcement details) are not described in the provided context. As a procedural bill establishing a new regulatory framework, it directly affects businesses making phone solicitations and consumers receiving such calls. Details about its concrete policy changes remain unavailable based on the current information.

Issues: ✓ Technology

Bill status passed 3 of 5 stages cleared

Introduction

Jun 2025

Committee Review

Feb 2026

Senate Passage

Jan 2026

House Passage

Governor

Introduced Jun 4, 2025 Last action Feb 3, 2026

Maddy AI version diff · 2 comparisons

What changed between versions

As Passed by the Senate → Substitute (S-4) · 1 edit

MINOR

The document provided is a version comparison of a legislative bill, showing that the text content remains substantively identical between the two versions. The only differences are minor formatting adjustments to the title header and the replacement of internal tracking codes (likely used by the legislature's software) with new ones, which do not affect the law's meaning.

TECHNICAL

Updated internal tracking identifiers and page headers, which are administrative markers used for document management and do not alter the legal content.

Senate Introduced Bill → As Passed by the Senate · 6 edits · Jan 29, 2026

MODERATE

The bill was reformatted from a draft introduction to a formal Senate version, adding critical new definitions for 'vulnerable individuals' and 'vulnerable telephone numbers' to strengthen protections for seniors and people with disabilities. It expanded the scope of what constitutes a 'telephone solicitation' to include requests for personal data, job offers, and prize promotions. The act now explicitly prohibits calling emergency lines, hospitals, and schools, and introduces stricter penalties and specific exemptions for calls made to these sensitive numbers.

Scope change

The bill's scope expanded to cover a wider range of communication types, including text messages and requests for personal information, employment, and prizes. Applicability was narrowed for certain entities by adding specific exemptions for calls to existing customers and those with express written authorization.

DEFINITION

Added new definitions for 'vulnerable individual' (seniors 75+ and people with disabilities) and 'vulnerable telephone number' (emergency lines, hospitals, schools, etc.) to create specific protections against harassment of these groups.

Expanded the definition of 'telephone solicitation' to include calls seeking personal information, job opportunities, and prize promotions, not just sales or charitable contributions.

Added a new definition for 'low-income worker' to establish that employees without managerial authority are not personally liable for violations if they acted under a supervisor's direction.

REQUIREMENT

Added a prohibition on using automated dialing systems (ADAD) to call vulnerable telephone numbers or numbers on the do-not-call list, with limited exceptions for existing customers or authorized calls.

Added a requirement that contracts resulting from telephone solicitations must include a bolded warning stating the consumer is not obligated to pay until they sign and return the contract.

ENFORCEMENT

Introduced higher civil fines for violations targeting vulnerable individuals ($50,000 per violation) and vulnerable telephone numbers ($75,000 per violation), with increased penalties for persistent violations.

Floor votes · Senate Jan 29, 2026

How they voted

38–0

Passed

Total votes 38

Jan 29, 2026

D Democratic19

19 Yea

100% Yea

R Republican19

19 Yea

100% Yea

Vote distribution

All Yea All Nay Mixed No data

Full legislative history

Actions timeline

Total actions

Key actions

Committee

Amendments

Feb 3, 2026

Committee

referred to Committee on Regulatory Reform

lower

Jan 29, 2026

Introduced

received on 01/29/2026

lower

Jan 29, 2026

Upper · Passed

PASSED ROLL CALL # 9 YEAS 37 NAYS 0 EXCUSED 0 NOT VOTING 0

upper

Jan 29, 2026

Amended

AMENDMENT(S) DEFEATED

upper

Jan 22, 2026

Upper · Passed

SUBSTITUTE (S-4) CONCURRED IN

upper

Jan 22, 2026

Upper · Passed

REPORTED BY COMMITTEE OF THE WHOLE FAVORABLY WITH SUBSTITUTE (S-4)

upper

Dec 4, 2025

Committee

REFERRED TO COMMITTEE OF THE WHOLE WITH SUBSTITUTE (S-4)

upper

Dec 4, 2025

Upper · Passed

REPORTED FAVORABLY WITH SUBSTITUTE (S-4) 12/3/2025

upper

Jun 4, 2025

Committee

REFERRED TO COMMITTEE ON FINANCE, INSURANCE, AND CONSUMER PROTECTION

upper

Jun 4, 2025

Introduced

INTRODUCED BY SENATOR MARY CAVANAGH

upper

1 primary · 11 co-sponsors