Trade: business regulation; use of an individual's name, likeness, voice, or image for purposes of trade; prohibit under certain circumstances. Creates new act.

This bill establishes new rights in Michigan that allow individuals to own and license their name, likeness, voice, and image as personal property for commercial use. It requires written consent from a living person before their identity can be used for trade, though it includes exceptions for news reporting, artistic criticism, and incidental appearances in media. The law also creates a system where these rights can be transferred or inherited, with specific rules on how long an estate can continue to commercially exploit a deceased person's identity after they pass away. If a business violates these rules, the affected individual can sue for damages, which may include up to three times the actual harm caused or a minimum of $10,000 per violation.