HB 6098 Michigan House · 2025-2026 Regular Session

Consumer protection: other; use of surveillance pricing in the sale of certain goods and services; prohibit. Amends sec. 3 of 1976 PA 331 (MCL 445.903) & adds sec. 3q. TIE BAR WITH: HB 6099'26

This bill amends the Michigan Consumer Protection Act to explicitly prohibit merchants from using "surveillance pricing," a practice where prices are dynamically adjusted based on data gathered from monitoring individual customers. The legislation directly affects businesses selling goods and services by adding a new provision that makes it unlawful to charge higher prices to consumers who are being tracked or monitored. By incorporating this specific prohibition into the state's existing list of unfair trade practices, the bill aims to prevent deceptive pricing tactics that exploit consumer data.

Issues: ✓ Technology

Bill status passed both 4 of 5 stages cleared

Introduction

Jun 2026

Committee Review

Jul 2026

House Passage

Jun 2026

Senate Passage

Jul 2026

Governor

Introduced Jun 16, 2026 Last action Jul 1, 2026

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What changed between versions

Substitute (H-2) → As Passed by the House · 6 edits · Jun 25, 2026

MODERATE

The bill significantly expanded the Michigan Consumer Protection Act to include new unfair trade practices, specifically targeting deceptive environmental claims (like false 'degradable' labels), aggressive sales tactics involving prizes or Social Security numbers, and specific violations of existing laws regarding home sales and shopping reforms. It also introduced a new section prohibiting 'surveillance pricing,' which allows businesses to raise prices based on personal data like browsing history or device type, while explicitly exempting dynamic pricing based on general demand.

Scope change

The bill broadened the scope of prohibited unfair practices from general deception to include specific modern digital marketing tactics and environmental greenwashing, and added a new standalone prohibition on using personal data to increase consumer prices.

REQUIREMENT

Added prohibitions against making false environmental claims (e.g., calling non-degradable items 'recyclable' or 'degradable') and specific violations of home solicitation and shopping reform laws.

Added restrictions on requiring consumers to disclose Social Security numbers unless specific exceptions apply, such as applying for credit or background checks.

Added a new prohibition on 'surveillance pricing,' which prevents businesses from raising prices based on an individual's personal identifiable data like IP addresses or search history.

DEFINITION

Created new definitions for 'dynamic pricing' (price changes based on general demand) and 'surveillance pricing' (price increases based on personal data) to clarify the distinction between legal and illegal pricing strategies.

ENFORCEMENT

Added an exemption allowing financial institutions and insurance companies to bypass the new surveillance pricing ban.

TIMELINE

Added a provision stating the bill does not take effect unless a companion bill (HB 6099) is also enacted into law.

Floor votes · House Jun 25, 2026

How they voted

This bill passed the Senate by voice vote (no roll call recorded).

Full legislative history

Actions timeline

Total actions

Key actions

Committee

Jul 1, 2026

Committee

REFERRED TO COMMITTEE ON ECONOMIC AND COMMUNITY DEVELOPMENT

upper

Jul 1, 2026

Upper · Passed

PASSED BY HOUSE WITH IMMEDIATE EFFECT

upper

Jun 25, 2026

Lower · Passed

passed; given immediate effect Roll Call #270 Yeas 92 Nays 15 Excused 0 Not Voting 3

lower

Jun 25, 2026

Lower · Passed

substitute (H-2) adopted

lower

Jun 25, 2026

Lower · Passed

motion to discharge committee approved

lower

Jun 16, 2026

Committee

referred to Committee on Regulatory Reform

lower

Jun 16, 2026

Introduced

introduced by Representative Rep. Steve Frisbie

lower

1 primary · 5 co-sponsors