Trade: business practices; regulation of social media use by minors; provide for. Creates new act.

HB 4388, the "Social Media Regulation Act," requires social media companies with at least 5 million global users to verify the age of Michigan residents applying for accounts and obtain explicit parental consent if the applicant is under 18. It directly affects minors in Michigan and major social media platforms, prohibiting account creation without age verification or parental consent for minors. The law excludes non-social media services like email, direct messaging, news sites, e-commerce, and school-specific platforms (e.g., learning management systems) from its requirements. The bill takes effect 180 days after enactment, mandating social media companies to deny applications that fail these verification steps.