An Act relative to the promotion of the WorkShare program

This bill requires Massachusetts' executive office of labor to study industries hardest hit by pandemic-related job losses and create a report on how to expand the WorkShare program. The report must identify current and potential participants, plus recommend outreach strategies to promote the program. It also mandates the agency to develop a marketing plan - including print/digital materials and website ads - to actively promote WorkShare to eligible employers within 12 months. The bill directly affects Massachusetts employers in high-unemployment sectors by improving access to a program that helps avoid layoffs through reduced work hours.