Cannabis - Advertising - Alterations

SB 594 modifies Maryland's cannabis advertising rules to update restrictions on signage and audience targeting. It repeals the previous ban on building-side advertising, allowing standard dispensaries to display limited exterior signage (max 900 sq in per sign, 1,200 sq in total) for identifying the business, providing contact information, poison center details, and emergency guidance. The bill requires the Maryland Cannabis Administration to accept recent audience composition data from ad platforms for digital/online ads and establish an alternative verification method by January 2027. These changes directly affect licensed cannabis businesses, particularly dispensaries, by clarifying permitted advertising methods while maintaining prohibitions on targeting minors or using child-oriented imagery.