Consumer Protection - Video Streaming Services - Loudness of Commercial Advertisements

HB 985 prohibits video streaming services (like Netflix or Disney+) from broadcasting commercial advertisements louder than the accompanying video programming. It directly affects streaming platforms that transmit content via internet-based systems, excluding traditional TV broadcasters and cable operators. The bill requires these services to comply with audio loudness standards that match the volume of the main content, aligning with existing federal FCC regulations. The law takes effect October 1, 2026, and violations would be treated as unfair trade practices under Maryland law.