Health Occupations - Massage Therapy - Advertising

HB 975 prohibits licensed massage therapists, registered massage practitioners, and third parties acting on their behalf from advertising massage services that imply sexual activity, suggest prostitution services, or appear on sites known for such ads. It requires all advertising for massage therapy to include the full name and license or registration number of the specific practitioner. The bill also sets standards for permissible advertising, such as allowing business-level ads without listing individual therapists, and mandates that trade names not be deceptive. These changes directly affect massage therapy practitioners and their marketing practices in Maryland, effective October 1, 2026.