Consumer Protection - Dynamic Pricing Disclosure and Prohibition on Rent-Setting

HB 1475 requires merchants selling goods or services to disclose when prices are set using algorithms that analyze personal data, mandating a clear statement: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." It also prohibits residential landlords or property managers from using software, data analytics, or algorithms to coordinate rent adjustments or lease terms across multiple properties. Violations are treated as unfair trade practices under Maryland’s Consumer Protection Act, subject to enforcement and penalties. The bill directly affects businesses using dynamic pricing and rental property owners/managers utilizing algorithmic tools for pricing decisions.