Consumer Protection - Artificial Intelligence

HB 1331 requires developers and deployers of high-risk artificial intelligence systems (those making decisions with legal or significant effects on consumers) to take specific protective measures. Developers must provide standardized disclosures about system purposes, risks of algorithmic discrimination, and limitations before selling to deployers, and publish this information publicly. Deployers must implement risk management policies, complete impact assessments, and make disclosures to consumers. Violations would be treated as unfair, deceptive, or abusive trade practices under Maryland's Consumer Protection Act, subject to enforcement and penalties. The bill directly affects businesses developing or using high-risk AI systems in consumer-facing applications like lending, hiring, or healthcare.