An Act To Remove The Limit On Free Promotional Merchandise Bars And Restaurants May Accept From Vendors

This bill removes a restriction on bars and restaurants in Maine that previously limited the free promotional items they could accept from beverage vendors. Specifically, it amends liquor law (28-A MRSA §708) to allow on-premises licensees (bars and restaurants) to receive unconditional free merchandise, gifts, or promotional items directly from licensed beverage manufacturers, wholesalers, or certificate holders - both in-state and out-of-state. The change eliminates the prior prohibition on such free items, while maintaining existing rules about price discounts. This directly affects licensed bars and restaurants and their vendors who provide promotional materials.