MENTAL HEALTH: Provides for the regulation of mental health chatbots that use artificial intelligence technology. (gov sig)

SB 5 regulates artificial intelligence mental health chatbots operating in Louisiana. It requires operators to clearly disclose upfront that the chatbot is AI (not human), provide crisis protocols for suicidal thoughts or self-harm (e.g., connecting to hotlines), and prohibit sharing users' personal health data without consent. The bill also bans using user input to target ads for products/services (except for the chatbot itself) and restricts in-chat advertising without clear disclosure of sponsorships. These rules apply specifically to chatbots marketed as providing mental health therapy or treatment, directly affecting operators and users in Louisiana.