COMMERCE: Provides relative to prohibiting surveillance-based price discrimination

HB 471 prohibits businesses from charging different prices to consumers based on personal data collected through surveillance (like browsing history, location, or purchase habits). It directly affects consumers who might face unfair pricing and businesses using such data for personalized pricing. The bill allows price differences only if justified by actual costs or part of transparent discount programs for specific groups (e.g., veterans, students), with clear rules about how data can be used. Violations give consumers a legal right to sue under existing laws.