CONSUMERS/PROTECTION: Provides for disclosure of artificial intelligence-generated content (OR SEE FISC NOTE GF EX)

HB 230 requires developers and businesses using artificial intelligence systems to clearly label content they create - such as images, videos, audio, or multimedia - as AI-generated. This applies to any AI system that produces such content, directly affecting companies and platforms deploying these tools. The law mandates a "clear and conspicuous disclosure" on the content itself and imposes civil penalties of up to $10,000 per violation, enforced by Louisiana's attorney general. Violations are classified as deceptive trade practices, targeting transparency without restricting AI use.