TRADEMARKS/TRADE NAMES: Establishes a cause of action for misuse of artificial intelligence

HB 157 creates a legal right for Louisiana residents to prevent the unauthorized use of their identity - including voice, likeness, or a realistic AI-generated digital replica - in commercial contexts without consent. It specifically prohibits businesses from using artificial intelligence to generate audiovisual content (like deepfakes) mimicking a person's identity for advertising, products, or services without permission. Violators face liability for actual damages or $1,000 per violation, plus potential attorney fees, with claims only allowed for AI misuse occurring after August 1, 2026. This law directly affects professional performers (actors, musicians, news anchors) and all Louisiana residents whose identities could be exploited by AI for commercial gain.