A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.

This bill (SF 2294) prohibits Iowa-based video streaming services from transmitting commercial advertisements louder than the accompanying video content, effective July 1, 2026. It directly affects streaming platforms like Netflix or Hulu that deliver video via internet protocol within Iowa, excluding TV stations, cable operators, and ad-free services. The Iowa Utilities Commission will enforce the rule, with penalties of up to $500 per daily violation, and can require services to demonstrate compliance through evidence of adherence to volume standards. The bill does not create a private right for consumers to sue over violations.