A bill for an act relating to the advertising of prescription drugs and vaccines and providing civil penalties.

HF 2010, the "Iowa Pharmaceutical Advertising Transparency and Consumer Protection Act," requires pharmaceutical companies and government entities to disclose key information in television advertisements for prescription drugs and vaccines starting January 1, 2027. Specifically, ads must clearly state the highest cost (either a 30-day supply or full treatment) and list all common and serious side effects in plain language with equal visual and auditory emphasis. Pharmaceutical companies must also wait 12 months after FDA approval before advertising. Violations can result in civil penalties up to $50,000 per violation (with daily violations counting separately), enforced by the Attorney General and paid into a consumer protection fund. This bill directly affects drug manufacturers and government health campaigns advertising in Iowa.