TARGETED AD TAX-REPEAL

HB 5807 repeals Illinois' Targeted Advertising Services Tax Act, which eliminates a state-level tax on digital advertising services that use data to target specific consumers. The bill also amends the Counties Code and the Illinois Municipal Code to permanently prohibit home rule counties and municipalities from imposing their own taxes on these targeted advertising services. By removing both the state tax and local taxing authority in this area, the legislation directly affects businesses that sell targeted digital advertising and the government entities that previously collected revenue from it.