CONSUMER PROTECTION – Adds to existing law to establish provisions regarding disclosure of artificial intelligence communications.

Idaho's H 127 requires businesses to clearly disclose when consumers are interacting with AI chatbots, avatars, or similar technology instead of a human. It prohibits misleading consumers into believing they are speaking with a person, unless the AI only provides basic information like business hours or locations. Consumers can sue for $1,000 per violation or actual damages, and businesses face penalties up to $10,000 per violation. The law applies to all businesses engaging in consumer interactions using AI that could deceive customers. It takes effect July 1, 2025.