RELATING TO PUBLICITY RIGHTS.

HB 2607 protects individuals' right to publicity by prohibiting the unauthorized use of a person's likeness or voice in AI-generated deepfakes. The bill directly affects people whose image, voice, or persona could be replicated without consent through artificial intelligence. Its key provision bans creating or distributing AI-generated content that mimics a person's identity for commercial or public purposes without permission. This creates a clear legal barrier against non-consensual deepfake exploitation, focusing on preventing harm rather than regulating AI technology broadly.