RELATING TO ARTIFICIAL INTELLIGENCE.

The maximum monetary damages per violation were reduced from $50,000 to $25,000, but the law now allows for recovery of actual damages (including reputational injury and emotional distress) as an alternative.

New definitions were added for 'synthetic performer' (highly realistic digital assets) and 'materially deceptive manner' (presenting a synthetic performer as a real person or claiming false credentials).

Exemptions for third-party media outlets (newspapers, TV stations, streaming services) were expanded and clarified to protect them from liability when disseminating third-party content.

Advertising requirements now specifically mandate disclosure when a synthetic performer is used in a 'materially deceptive manner,' rather than just whenever one is present.

The bill's effective date was changed from July 1, 3000, to January 1, 2077.

Added a new exception allowing AI use for artistic or educational purposes if the content is clearly labeled and no harm is intended or foreseeable.

Changed the enforcement mechanism to explicitly require the Attorney General to enforce and assess civil penalties, replacing a generic statement about civil fines.

Refined the advertising exemption to clarify that media outlets are only exempt from liability if they are merely publishing third-party content, not if they are conducting the underlying advertising activity.

Updated the definition of 'Synthetic performer' to refer to a 'digital asset' instead of a 'digitally created asset' and added 'and' to the list of creation methods.

Corrected the author's name from Michael Ganoot to Michael Hamasaki and updated various internal tracking dates and line numbers.

The definition of 'distribute' was removed and replaced with 'publish' to clarify the act of making content public.

The requirement for prohibited acts was changed from being 'likely to cause harm' to causing 'legally cognizable harm,' raising the threshold for liability.

The disclosure requirement for AI-generated content was updated to apply specifically when the content is published without the depicted individual's consent.

Exemptions for parody and news reporting were modified to explicitly require that the content not be intended to deceive a reasonable person.

The eligibility to bring a civil action was updated to reference violations of the specific prohibited acts section.

Added a new requirement for advertisers to conspicuously disclose when a synthetic performer (an AI-created human) is used in an advertisement.

Updated definitions to explicitly include 'synthetic performers' and broadened the definition of 'artificial intelligence' to cover machine learning and generative models.

Increased the maximum civil penalty for violations from $25,000 to $50,000 per violation and added a new section establishing fines of $1,000 for first offenses and $5,000 for subsequent ones.

Changed the effective date of the Act from 'upon approval' to a fixed future date of July 1, 3000.

Refined exemptions to clarify that news reporting, parody, satire, and educational uses are not covered, while adding specific rules for synthetic performers in expressive works.

The definition of 'digital imitation' was tightened to require that the content be 'highly realistic' and derived from an 'actual, particular individual' who did not perform in the work.

New definitions were added for 'Advertisement' and 'Publish' to clarify the scope of commercial and public distribution activities.

The list of prohibited acts was reduced from four categories to three, removing 'likely to cause harm' as a standalone prohibition and replacing it with specific prohibitions on commercial use, causing harm, and committing fraud or other crimes.

A standalone section requiring the disclosure of 'synthetic performers' in advertisements was removed and integrated into the general AI disclosure requirements.

The maximum monetary damages for civil violations were reduced from $50,000 to $25,000, and the remedy structure was simplified to focus on damages per advertisement or actual harm.

Exemptions for parody, satire, and news reporting were expanded to include 'criticism, scholarship,' and 'historical or biographical' representations.