SB 702 Florida Senate · 2025 Regular Session

Provenance of Digital Content

Summary

Provenance of Digital Content; Requiring that certain content created by generative artificial intelligence purporting to depict an electoral candidate include digital provenance data; creating a digital content provenance pilot program within the Division of Emergency Management; requiring the division to include a conspicuous indicator with an encoded link on the digital images and videos it creates after a specified date to allow users to access provenance data; requiring a provider of a generative artificial intelligence tool to apply provenance data, either directly or through a third-party technology, to synthetic content wholly generated by the provider’s generative artificial intelligence tool, etc.

Issues: ✓ Technology

Bill status died 1 of 4 stages cleared

Introduction

Mar 2025

Committee Review

Floor Vote

Governor

Introduced Mar 4, 2025 Last action Jun 16, 2025

Maddy AI version diff · 1 comparison

What changed between versions

S 702 Filed → S 702 c1 · 8 edits

MODERATE

This bill was revised to strengthen digital content provenance requirements, particularly for AI-generated content depicting electoral candidates. The changes expand protections for users by adding privacy safeguards, extending pilot program requirements to include visible indicators on government content, and clarifying enforcement mechanisms.

Scope change

The bill's scope was expanded to include privacy protections for users, requirements for conspicuous indicators on government-created content, and broader applicability to social media platforms and capture devices.

REQUIREMENT

Section 106.145 was modified to clarify that AI-generated content featuring electoral candidates must include provenance data, with the definition of 'provenance data' simplified to focus on identifying AI derivation and tool information.

New requirement added for the Division of Emergency Management to include conspicuous indicators with encoded links on all digital images and videos created on or after July 1, 2025, allowing users to access provenance data.

New privacy requirement added prohibiting provenance data from including personal identifying information or device information that could identify a particular user, unless the user directs otherwise.

New requirement added for social media platforms to retain all available provenance data of suspected synthetic content and make it available to users through conspicuous indicators with encoded links.

New requirement added for capture devices sold in Florida to have an option to record provenance data of suspected synthetic content, with manufacturers ensuring third-party applications can read this data.

TIMELINE

The pilot program reporting deadline was changed from December 1 annually to November 15, 2026, with repeal date shortened from June 30, 2030 to June 30, 2027.

DEFINITION

New definition added for 'synthetic content' to clarify it means any visual or audio content produced or modified by a generative artificial intelligence tool.

ENFORCEMENT

Enforcement mechanism changed from misdemeanor penalties to unfair or deceptive act classification, with the Attorney General designated as the primary enforcer and a 30-day cure period added before enforcement action.

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Full legislative history

Actions timeline

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Key actions

Committee

Mar 12, 2025

Upper · Passed

Original reference(s) removed: Appropriations Committee on Transportation, Tourism, and Economic Development

upper

Mar 11, 2025

Upper · Passed

Pending reference review under Rule 4.7(2) - (Committee Substitute)

upper

Mar 5, 2025

Upper · Passed

On Committee agenda-- Commerce and Tourism, 03/10/25, 1:30 pm, 110 Senate Building

upper

Mar 4, 2025

Introduced

upper

Feb 25, 2025

Committee

Referred to Commerce and Tourism; Appropriations Committee on Transportation, Tourism, and Economic Development; Fiscal Policy

upper

1 primary · 0 co-sponsors