AN ACT CONCERNING STREAMING VIDEO SERVICES AND THE VOLUME OF COMMERCIAL ADVERTISEMENTS.

SB 232 requires streaming video services (like Netflix or Hulu with ads) available to Connecticut consumers to match federal standards for commercial ad volume, effective July 1, 2027. This means ads cannot be louder than those on traditional TV or cable, as set by the Federal Communications Commission under the Commercial Advertisement Loudness Mitigation Act. Providers facing significant financial hardship may apply for a one-year waiver from the Commissioner of Consumer Protection, renewable once. The law directly affects streaming services that deliver content directly to Connecticut residents, excluding broadcast stations and cable operators. Violations are deemed unfair trade practices under state law, but no private lawsuits are allowed.