difference in pricing; prohibition; penalty

This Arizona bill prohibits businesses from charging different prices for goods or services based on personal data collected through tracking (like location, behavior, or device use). It allows exceptions for cost-based pricing, publicly available promotions (e.g., signing up for email lists), or discounts for groups like veterans or students when criteria are clearly disclosed. Violations could result in civil penalties of up to $3,500 per incident, enforced by the Attorney General. The law does not apply to credit products and invalidates arbitration agreements for enforcement actions.