online subscription cancellation; requirements

HB 2799 requires Arizona-based businesses selling online subscriptions to make cancellation simple and transparent for customers. Specifically, it mandates that businesses: (1) let customers cancel using the same method they enrolled with, without extra steps; (2) clearly explain renewal terms and cancellation instructions at signup; (3) send renewal reminders allowing customers to opt out; and (4) only offer retention incentives *after* a customer expresses intent to cancel. This directly affects online subscription services operating in Arizona, aiming to prevent "bait-and-switch" tactics and ensure fair cancellation processes. The law focuses on concrete business practices rather than broader policy outcomes.