health professionals; disclosure; unprofessional conduct

HB 2761 requires health professionals in Arizona to clearly state their exact license title and type in all advertisements for their services, including business cards, websites, and phone solicitations. This applies to any promotion intended to attract patients or clients, such as brochures, social media, or radio ads, but excludes network provider materials created by regulated entities. Violating this rule is classified as unprofessional conduct, subjecting the professional to disciplinary action by their licensing board, and may also trigger investigation by the attorney general if it violates other laws. The bill directly affects all licensed health professionals who advertise services, ensuring transparency about their qualifications.