Video games; age rating, required; penalties for violations, provided

HB 174 requires video game manufacturers selling 25+ copies in Alabama to ensure games receive an age rating from the ESRB or a similar organization before sale. Manufacturers must display the rating visibly on physical packaging or at point-of-sale, and provide detailed rating explanations on a consumer-accessible website. Violations would be treated as deceptive trade practices under Alabama law, subjecting manufacturers to existing penalties. The law takes effect October 1, 2026, directly affecting game sellers operating in the state.